Spas are a place of retreat and relaxation for people all around the country. They’re a place to have yourself pampered after a long week at work or a nice way to treat yourself if it’s a special occasion.
Before anyone can even enter the doors to their oasis, a spa owner needs to get their shop up and running. There are a few easy ways to run a spa that will guarantee the owner a lot of traffic. Let’s take a look at a few of these ways.
Come Up with a Game Plan and Goals
It’s hard to do something if you’re unsure of the end goal. It’s even harder to achieve that goal if you don’t know how you’re going to get there. Get all of your managers, estheticians, and other spa personnel on board and in check with what you’re trying to reach. Start with smaller goals so you don’t put yourself under too much pressure. Set a goal of bringing in 20 new clients by the end of the current month and go from there.
Get Your Employees Excited
An easy way to boost success and morale is by getting your employees excited. Giving your estheticians the opportunity to be entered into a raffle for selling new products can motivate them to work harder. You can also offer your estheticians gift cards or other spa benefits if they sell a product or book a certain number of appointments in a day.
As you learned as a child, manners are important. It’s always right to say please and thank you. Bringing that thought into the workplace can help your success. Saying “thank you” to your employees shows that you’re grateful for the work they do. Just like telling them “please” will show that you respect them. They, in turn, will use the same manners for you and their clients.
Build a Community
Sometimes it can be hard for people on different teams within the workplace to get to know others. For example, employees who focus on waxing might not see those who specialize in nail products or facial products. Hosting monthly events to bring everyone together, regardless of the spa products they focus on, can help build a community. All of the team members will start to understand that even though you don’t work “together,” you all have the same end goal.
From 2014 to 2015, the spa industry experienced a 5% increase nationwide in total revenue, from $15.5 billion to $16.3 billion. But before you open your spa doors and think about the money, take a look at the tips above. Following these tips can help you guarantee a successful business.