Black entertainment news has the potential to reach millions of people. Sports, music, entertainment and charitable causes are the top categories of celeb news that people turn to, especially younger people. Whether it?s the latest music news from Beyonce or JayZ or earnings of figures like Floyd Merryweather or Oprah Winfrey, celebrity news sites serve to inform, entertain and enlighten vast numbers of people. This also makes them a perfect location for advertisers and brand promoters.
Knowing your audience
Followers of black celebrity gossip and current news are an important and growing demographic. African Americans make up about 15% of the nation?s population, according to the U.S. Census Bureau. That?s 45 million people with a strong interest in black news websites and celeb gossip. This is also an audience that has some serious spending power.
In fact, the hip hop demographic alone has a spending power of $500 billion each year. It?s the most popular musical genre among college students, getting most likes on Facebook in 2011 than any other. Hip hop concerts draw millions each year and performer Jay Z has overtaken Elvis? record for the most No.1 albums on the Billboard 200 charts by a solo artist. His eleventh No. 1 album was The Blueprint 3.
Find them where they live
TV channels like Black Entertainment Television (BET) reach over 90 million homes, in the U.S. and around the world. Programming like television series, films, comedy and news target an African American audience. Music videos and celeb news reach a younger audience.
Celebrity endorsements play a major role in branding and advertising. Signing on a big name like Tyra Banks or Will Smith can have a major impact on revenues and on brand recognition. A study by the Harvard Business School in 2011 found that big-name endorsers can increase revenues by as much as $10 million each year. It can also lead to a 0.25% increase in stock returns.
Endorsements for brands and causes
Celeb news and entertainment is serious business as well as entertainment. People tune in to entertainment news to relax, learn and enjoy themselves. They?re in the right frame of mind to reach with endorsements, whether it?s for a brand, product or charitable cause.
Younger people tend to be more influenced by their favorite celebrities? endorsements for charitable causes. Younger people in the 18 to 36 years age group make up 27% of the population and have the spending power to make a difference in choosing brands or supporting charitable causes.
Black entertainment news and celeb news reaches millions of families in the U.S. and around the world. This is an audience with some serious spending power, as well as power to do good by supporting charitable causes.