Did you know that over around 25 million Americans use the internet to get their hands on shopping coupons? We all realize that the price of groceries, especially produce, has skyrocketing over the past five years or so. Consequently, families who used to spend $100 per week on groceries a few years ago are now spending around between $130 and $150 each week.
While the cost of groceries has increased at an alarming rate over the last half decade, it’s amazing that so many people complain about the high prices, but don’t do anything about it. After all, there are pages upon pages of weekly coupon deals in the weekly Sunday paper alone. Factor in the countless free online grocery coupons and anyone who spends a few minutes printing out and cutting coupons can save money on shopping.
Coupons have been around almost as long as grocery stores, yet they remain a curious phenomenon. Some people seem totally gung-ho over clipping coupons, and could probably write books offering extreme coupon tips, while others simply will not be bothered. And if you shop for groceries on a regular basis, you know when the person ahead of you is paying with coupons, because you’ll stand there waiting twice as long to check out.
Over the last couple of years, it appears that more people are getting into the coupon cutting extravaganza. For example, statistics show that Americans saved around $800 million by redeeming 2.9 billion coupons during 2012. Yet, that only amounted to 10% of the coupons distributed throughout the country.
Although coupons may seem like a nice, friendly way for food companies and supermarkets to save shoppers money, they are really just a way to get shoppers in their doors and to persuade them to buy their products. As companies have discovered that people are 10% more likely to redeem mobile coupons than paper coupons, the redemption of mobile coupons is expected to approach 10 billion by the end of this year.
Despite the millions of free online grocery coupons that are available each year, it seems that consumers find them inconvenient and not worth their time. Statistics seem to reflect the fact that most shoppers would rather pay full price than take the time to access, print, and cut out free online grocery coupons. Given the convenience of mobile device coupons, it will be interesting to see if shoppers finally begin to take advantage of their savings.